How India’s informal watchdogs are forcing consumer brands to clean up their act

They have no connection with each other, but together, a motley band of independent watchdogs, influencers, online communities, and third-party platforms has kindled a consumer awakening across India.

How India’s informal watchdogs are forcing consumer brands to clean up their act
They have no connection with each other, but together, a motley band of independent watchdogs, influencers, online communities, and third-party platforms has kindled a consumer awakening across India.

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