Aditya Birla Group brings JOE & THE JUICE to India; first outlet planned in 2026
The partnership will be led by Aditya Birla New Age Hospitality (ABNAH), the Group’s hospitality arm, which will launch and operate JOE & THE JUICE outlets across the country. The first flagship store is targeted to open in the second half of 2026, the company said.
The partnership will be led by Aditya Birla New Age Hospitality (ABNAH), the Group’s hospitality arm, which will launch and operate JOE & THE JUICE outlets across the country. The first flagship store is targeted to open in the second half of 2026, the company said.
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