YouTube ad income for Indian music labels falls as Shorts, creators take centre stage
YouTube’s pivot toward long- and short-form creator content has cut music ad revenues by 20–30%, forcing labels to rethink release strategies and diversify income as engagement increasingly drives visibility.
YouTube’s pivot toward long- and short-form creator content has cut music ad revenues by 20–30%, forcing labels to rethink release strategies and diversify income as engagement increasingly drives visibility.
What's Your Reaction?
DDP Editor
Admin managing news updates, RSS feed curation, and PR content publishing. Focused on timely, accurate, and impactful information delivery.
