PVR INOX to sell 4700BC brand to Marico in all-cash deal worth ₹226.8 crore

PVR INOX Ltd has sold its entire ownership in Zea Maize Private Limited to Marico Limited for ₹226.8 crore, effective January 26, 2026. This acquisition will help Marico strengthen its position in the premium snack market with the brand 4700BC.

PVR INOX to sell 4700BC brand to Marico in all-cash deal worth  ₹226.8 crore
PVR INOX Ltd has sold its entire ownership in Zea Maize Private Limited to Marico Limited for ₹226.8 crore, effective January 26, 2026. This acquisition will help Marico strengthen its position in the premium snack market with the brand 4700BC.

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