From flyers to faithfuls: Why IndiGo and Air India are racing to lock in loyal customers
Loyalty in travel grows as a customer retention lever, prompting airlines like IndiGo and Air India to double down on their rewards programmes. IndiGo's BluChip and Air India's integration of its Maharaja programme with Air India Express is increasingly seen vital for growth.
Loyalty in travel grows as a customer retention lever, prompting airlines like IndiGo and Air India to double down on their rewards programmes. IndiGo's BluChip and Air India's integration of its Maharaja programme with Air India Express is increasingly seen vital for growth.
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