FMCG’s old guard turns to D2C as consumer tastes shift
By backing new-age consumer brands, large FMCG companies are hoping to be in tune with evolving consumer trends. The ultimate goal is to capture premium and niche markets and mitigate slowing growth in their core portfolio. But will the strategy pay off?
By backing new-age consumer brands, large FMCG companies are hoping to be in tune with evolving consumer trends. The ultimate goal is to capture premium and niche markets and mitigate slowing growth in their core portfolio. But will the strategy pay off?
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