₹15,000 a month on a dog? Bengaluru couple’s pet spending story ignites debate on ‘DINKWAD’ trend
The shift in consumer behaviour is already reshaping India’s pet-care market. The sector has also attracted significant investment. Between 2022 and 2025, pet-care startups raised about $124 million across 64 funding rounds.
The shift in consumer behaviour is already reshaping India’s pet-care market. The sector has also attracted significant investment. Between 2022 and 2025, pet-care startups raised about $124 million across 64 funding rounds.
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