GivTrade expands LaLiga brand push across MENA markets

GivTrade has rolled out a major regional brand campaign in collaboration with Spain’s top professional league, LaLiga, designed to amplify its visibility across the Middle East and North Africa during key league fixtures featuring marquee clubs such as Real Madrid, FC Barcelona and Atlético Madrid. The marketing drive places GivTrade prominently on broadcast screens and digital channels during match coverage, giving the trading platform widespread exposure among millions of football followers across the region.

The initiative forms part of LaLiga’s broader commercial strategy to diversify and deepen engagement with corporate partners in MENA, where the league’s global growth efforts have been intensifying through joint ventures and local activations aimed at building stronger brand connections. Under this campaign, GivTrade’s branding appears alongside live broadcasts and through interactive digital content tied to match days, offering fans immersive exposure to its trading services and promotional opportunities available during live games.

GivTrade operates as a global multi-asset brokerage, facilitating access to forex, commodities, indices and stock CFDs via platforms including MetaTrader 5, with a client base that spans the Middle East, GCC, Europe and beyond. The company emphasises speed, advanced charting and risk-management tools as key differentiators in a competitive fintech landscape increasingly crowded with digital trading solutions.

The partnership arrives amid a period of intensified commercial activity for LaLiga in the MENA region, where it has recently restructured operations through a strategic joint venture with STRIVE Sports & Entertainment. This move has seen the creation of a combined LaLiga MENA & South Asia entity aimed at accelerating the league’s market growth and strengthening its foothold across a network of regional markets, supported by more than 40 local partnerships and football development programmes.

LaLiga’s strategic focus on MENA reflects broader trends in global sports sponsorship, where international football leagues increasingly leverage regional partnerships to cultivate fan engagement, expand revenue streams and promote brand relevance in high-growth territories. In parallel deals, other regional sponsors such as Arab Bank and hospitality brands have also sought to capitalise on LaLiga’s extensive viewership, illustrating the commercial appeal of European football content among corporate marketers seeking deep regional reach.

For GivTrade, aligning with LaLiga offers an opportunity to tap into one of the most followed soccer competitions worldwide, where broadcast audiences naturally converge with the platform’s target demographic of digitally engaged, financially oriented consumers. Promotional activations linked to live matches include interactive campaigns encouraging fans to capture branded content during broadcasts, with incentives such as funded trading accounts added to enhance audience participation.

Industry analysts note that sports sponsorships of this nature serve dual purposes: elevating brand visibility through association with elite sporting properties and driving measurable consumer engagement via tailored match-day content and digital campaigns. Sponsorship revenue for LaLiga continues to grow, supported by an expanding portfolio of commercial partners spanning gaming, financial services and consumer brands, reinforcing the league’s appeal as a global marketing platform.

Within the fintech sector, competitive dynamics are shaping how brokers like GivTrade seek differentiation. Beyond traditional digital advertising, integration into live sports environments offers a contextually rich platform to connect with potential users at moments of heightened attention. Critics, however, caution that financial services promotions in sports contexts must balance visibility with clear communication of risks, particularly in regions where regulatory environments and investor protections vary widely.