Why Hyundai hitched its wagon to the ICC as cricket aims to go global
A decade since its last partnership, Hyundai Motor has struck a new deal to sponsor all men’s games organised by the ICC this year and next. Despite an India-heavy campaign, Hyundai is looking at the ICC as a global marketing opportunity.
A decade since its last partnership, Hyundai Motor has struck a new deal to sponsor all men’s games organised by the ICC this year and next. Despite an India-heavy campaign, Hyundai is looking at the ICC as a global marketing opportunity.
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