Trust, not technology, is helping startups make inroads into the Indian hinterland
Startups in India focus on trust and technology in targeting small town India. Companies like Wealthy and Supernova have adapted business models to local nuances, highlighting the importance of relationships in non-urban markets. Read on for how they and other successful startups cracked Bharat.
Startups in India focus on trust and technology in targeting small town India. Companies like Wealthy and Supernova have adapted business models to local nuances, highlighting the importance of relationships in non-urban markets. Read on for how they and other successful startups cracked Bharat.
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