Thunder on wheels: Coca-Cola expands last-mile reach with micromobility
This direct-to-store delivery, using small vehicles like bikes, and electric vans, helps the company expand last-mile reach, cut reliance on middlemen or traditional wholesale channels, and gain tighter control over costs and profitability.
This direct-to-store delivery, using small vehicles like bikes, and electric vans, helps the company expand last-mile reach, cut reliance on middlemen or traditional wholesale channels, and gain tighter control over costs and profitability.
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