Singer India eyes premiumization, diversification to garner greater market share
The sewing machine manufacturer is modernizing its portfolio by focusing on high-value electric zig zag models, aiming to capture a larger share of the domestic market currently dominated by Chinese goods.
The sewing machine manufacturer is modernizing its portfolio by focusing on high-value electric zig zag models, aiming to capture a larger share of the domestic market currently dominated by Chinese goods.
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