Niche to necessity: Decoding India’s protein revolution
India's protein market is evolving from niche to a mainstream dietary essential, projected to reach $2.08 billion by 2030. Consumers prioritise protein for health, leading to a surge in high-protein products, particularly ready-to-drink beverages, amid increasing health consciousness post-pandemic.
India's protein market is evolving from niche to a mainstream dietary essential, projected to reach $2.08 billion by 2030. Consumers prioritise protein for health, leading to a surge in high-protein products, particularly ready-to-drink beverages, amid increasing health consciousness post-pandemic.
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