Netflix, JioHotstar bet big on the South as India’s OTT growth slows
The push for southern content by Netflix and JioHotstar is seen as a strategy to boost India's OTT growth. With a growing audience of 601.2 million, premium regional originals could engage viewers beyond metropolitan areas, fostering broader market appeal.
The push for southern content by Netflix and JioHotstar is seen as a strategy to boost India's OTT growth. With a growing audience of 601.2 million, premium regional originals could engage viewers beyond metropolitan areas, fostering broader market appeal.
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