Micro-drama apps seek aggregation to enhance user reach in India's entertainment market
Micro-drama apps in India are turning to aggregation to widen reach and improve discovery, mirroring OTT bundling strategies. Tata Play Binge’s new ‘Shots’ category underscores the push for curated, mobile-first storytelling in a fragmented, multilingual market.
Micro-drama apps in India are turning to aggregation to widen reach and improve discovery, mirroring OTT bundling strategies. Tata Play Binge’s new ‘Shots’ category underscores the push for curated, mobile-first storytelling in a fragmented, multilingual market.
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