Meesho bets on AI voice assistant ‘Vaani’ to boost small-town shopping

On Wednesday, Meesho rolled out a conversational voice assistant, “Vaani”, aimed at making online shopping more intuitive for users who prefer conversational, offline-style interactions. The move reflects a broader shift in how the company is thinking about growth.

Meesho bets on AI voice assistant ‘Vaani’ to boost small-town shopping
On Wednesday, Meesho rolled out a conversational voice assistant, “Vaani”, aimed at making online shopping more intuitive for users who prefer conversational, offline-style interactions. The move reflects a broader shift in how the company is thinking about growth.

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