‘It has to be amazing’: Liberty links with Bridgerton as it capitalises on maximalist trend
Department store’s retail boss reveals how it is thriving by focusing on unique items and tie-ups from Adidas to Grayson PerryOn a damp Thursday in central London, shoppers have fled the rain to indulge in some Bridgerton-themed escapism at upmarket department store Liberty, which has dedicated its fourth floor to the raunchy period drama.“When customers come to Liberty they want the discovery of new brands or something a bit different,” says Lydia King, Liberty’s new retail managing director. Continue reading...
Department store’s retail boss reveals how it is thriving by focusing on unique items and tie-ups from Adidas to Grayson Perry
On a damp Thursday in central London, shoppers have fled the rain to indulge in some Bridgerton-themed escapism at upmarket department store Liberty, which has dedicated its fourth floor to the raunchy period drama.
“When customers come to Liberty they want the discovery of new brands or something a bit different,” says Lydia King, Liberty’s new retail managing director. Continue reading...
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