India’s whisky boom: Why Pernod Ricard is betting big on premiumisation
“India is blessed with its demographic dividends... the penetration of the category is still not as deeply penetrated,” Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India
“India is blessed with its demographic dividends... the penetration of the category is still not as deeply penetrated,” Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India
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