India–EU FTA Boosts Tech, But Mercedes Rules Out Price Cuts | Mercedes Benz India CEO
The India–EU Free Trade Agreement may accelerate innovation in India’s auto sector, but Mercedes-Benz India says vehicle prices are unlikely to fall anytime soon. MD & CEO Santosh Iyer points out that over 90% of sales come from locally manufactured models, with just 5% via EU imports. A weakening rupee — down 19% against the euro in 2025 — could also offset any benefits from reduced import duties.
The India–EU Free Trade Agreement may accelerate innovation in India’s auto sector, but Mercedes-Benz India says vehicle prices are unlikely to fall anytime soon. MD & CEO Santosh Iyer points out that over 90% of sales come from locally manufactured models, with just 5% via EU imports. A weakening rupee — down 19% against the euro in 2025 — could also offset any benefits from reduced import duties.
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