BMW ALPINA: Launch of the new exclusive BMW Group brand
Rights to Alpina brand transferred to BMW Group on 1 January 2026 The brand embraces history and future alike, as represented in its new wordmark Striking a balance between superior ride comfort and maximum performance Focus on individual customer requirements Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. This i
Rights to Alpina brand transferred to BMW Group on 1 January 2026
The brand embraces history and future alike, as represented in its new wordmark
Striking a balance between superior ride comfort and maximum performance
Focus on individual customer requirements
Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. This i
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