Big wins, small runs: The paradox of niche regional films
Despite critical acclaim, India's niche regional films struggle at the box-office. Manipuri film Boong, despite winning a BAFTA, earned only ₹1 crore upon re-release, highlighting the challenges faced by such films in competing for screen space amid mainstream Bollywood productions.
Despite critical acclaim, India's niche regional films struggle at the box-office. Manipuri film Boong, despite winning a BAFTA, earned only ₹1 crore upon re-release, highlighting the challenges faced by such films in competing for screen space amid mainstream Bollywood productions.
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