Every business wants your review. What's with the feedback frenzy?

Customers want to read reviews and businesses need reviews to attract customers. But the constant demand for reviews could be creating a feedback backlash, experts say.

Every business wants your review. What's with the feedback frenzy?
The constant need for reviews has left many customers worn out by a vortex of star ratings and surveys.

Customers want to read reviews and businesses need reviews to attract customers. But the constant demand for reviews could be creating a feedback backlash, experts say.

(Image credit: Alicia Zheng)

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