‘Doubling down on meat’: is the UK’s love affair with vegetarian food over?
McDonald’s, Wagamama and others scale back plant-based choices in the UK in favour of ‘high-margin’ meat-led dishesIn 2021, vegetarianism and veganism were booming and menus reflected it. Restaurants and fast-food chains rapidly expanded their meat-free offerings, racing to meet growing demand from diners. McDonald’s launched its first plant-based burger, joining a wave of operators embracing non-meat options.Fast forward to 2026 and the landscape looks markedly different. Last month, the fast food chain announced it was axing most of its vegetarian range – sparing only its McPlant burger – owing to weak sales. Wagamama has removed some vegan dishes from its menu, while Domino’s has also scaled back its plant-based options. The final Veggie Pret, a standalone concept store from the high street sandwich chain that started in 2016, closed in February 2024. Continue reading...
McDonald’s, Wagamama and others scale back plant-based choices in the UK in favour of ‘high-margin’ meat-led dishes
In 2021, vegetarianism and veganism were booming and menus reflected it. Restaurants and fast-food chains rapidly expanded their meat-free offerings, racing to meet growing demand from diners. McDonald’s launched its first plant-based burger, joining a wave of operators embracing non-meat options.
Fast forward to 2026 and the landscape looks markedly different. Last month, the fast food chain announced it was axing most of its vegetarian range – sparing only its McPlant burger – owing to weak sales. Wagamama has removed some vegan dishes from its menu, while Domino’s has also scaled back its plant-based options. The final Veggie Pret, a standalone concept store from the high street sandwich chain that started in 2016, closed in February 2024. Continue reading...
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